Breaking Point

Brand Guidelines

This was a semester long project to create a brand identity for a business that you thought would work for Cedar City that wasn't already there. I chose to create an axe-throwing/ rage room business, since Cedar City didn't have a lot of entertainment options in town. I created the whole brand from start to finish. I designed the logo and how to use it properly and the rendering of the building layout, etc. This was printed on 17x11in satin paper. To see more of the project details, go to the link below.

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